Ferrero's Sweet Expansion Plans
#ferrero #wk kellogg #acquisition #food
Ferrero announces plans to acquire WK Kellogg, further strengthening their position in the global food market.
It seems there might be confusion between "Baby Ruth" and "Babe Ruth League." The "Baby Ruth" refers to a well-known American candy bar, while "Babe Ruth League" is an international youth baseball and softball organization. Here's a summary focused on the "Baby Ruth" candy bar, as there is no information about an organization named "Baby Ruth": ## Baby Ruth Candy Bar **Overview and History:** The Baby Ruth candy bar is a classic American confectionery item made of peanuts, caramel, and milk chocolate-flavored nougat, covered in compound chocolate. It was first introduced in 1920 by the Curtiss Candy Company, founded by Otto Young Schnering in Chicago. Initially, the bar was a reformulation of the earlier "Kandy Kake," which contained milk chocolate, peanuts, and a pudding center. The Baby Ruth bar quickly gained popularity due to its innovative marketing strategies, such as aerial candy drops in New York City and the "Baby Ruth Flying Circus" campaign, which spanned 40 states[2][3]. **Key Achievements:** - **Marketing Success:** By 1923, Baby Ruth launched a unique marketing campaign involving aerial drops of candy bars, which significantly boosted its popularity[3]. - **Sales Milestone:** By 1927, Baby Ruth's monthly sales exceeded one million dollars, marking a significant milestone in the candy's success[3]. - **Industry Leadership:** The candy bar became America's top-selling confectionery item by 1928, solidifying its position in the market[3]. **Current Status:** Today, the Baby Ruth bar is manufactured by the Ferrara Candy Company, a subsidiary of Ferrero, after undergoing a recent relaunch with a new recipe in December 2019. The updated version features dry-roasted peanuts and removes the preservative TBHQ[2]. **Notable Aspects:** - **Cultural Impact:** The Baby Ruth candy bar has
#ferrero #wk kellogg #acquisition #food
Ferrero announces plans to acquire WK Kellogg, further strengthening their position in the global food market.